Post by account_disabled on Feb 17, 2024 16:51:46 GMT 8
Email is indispensable in marketing automation. But you can think of much more. Curious how you organize your flow? With the free cheat sheet you can go through and check off each step by step.
When you think of marketing, you may think of the 'difficult' terms such as CTR, ROI and the like. Below we discuss the most common terms within marketing automation and e-mail marketing, because we also use difficult terms there. And it is useful to have those terms at hand.
Unfortunately, we cannot say much germany phone number the year 2017, but we can say about last year. The annual email benchmark has now been released again. This shows that 4.4 trillion emails were sent in 2016. These 4.4 trillion were sent via seven different email service providers, which account for the largest part of the Dutch market.
You also have other providers such as Copernica and HubSpot. This benchmark shows that e-mail marketing as a digital marketing tool has remained stable. This is quite unique, because in Google AdWords, for example, competition has increased, causing click prices to become increasingly higher.
On average from all these email campaigns, the open rate is 35.2% and the CTR is 7%.
What is email marketing
Email marketing includes all marketing you do via email. With email marketing you can reach (potential) customers through emails. Don't just think about commercial buy now groceries. Email marketing is ideal for use in all phases of the customer journey. However, this is often forgotten by companies. This has given email marketing a somewhat bad name.
E-mail marketing is most often used by companies to send newsletters. Newsletters are used as optimally as possible with useful step-by-step plans and tips. But it's more. You can achieve much more by not just focusing on newsletters.
When you think of marketing, you may think of the 'difficult' terms such as CTR, ROI and the like. Below we discuss the most common terms within marketing automation and e-mail marketing, because we also use difficult terms there. And it is useful to have those terms at hand.
Unfortunately, we cannot say much germany phone number the year 2017, but we can say about last year. The annual email benchmark has now been released again. This shows that 4.4 trillion emails were sent in 2016. These 4.4 trillion were sent via seven different email service providers, which account for the largest part of the Dutch market.
You also have other providers such as Copernica and HubSpot. This benchmark shows that e-mail marketing as a digital marketing tool has remained stable. This is quite unique, because in Google AdWords, for example, competition has increased, causing click prices to become increasingly higher.
On average from all these email campaigns, the open rate is 35.2% and the CTR is 7%.
What is email marketing
Email marketing includes all marketing you do via email. With email marketing you can reach (potential) customers through emails. Don't just think about commercial buy now groceries. Email marketing is ideal for use in all phases of the customer journey. However, this is often forgotten by companies. This has given email marketing a somewhat bad name.
E-mail marketing is most often used by companies to send newsletters. Newsletters are used as optimally as possible with useful step-by-step plans and tips. But it's more. You can achieve much more by not just focusing on newsletters.